The who, the what and the why behind BAEBOX

Who we are, what we're doing and why we're doing it


There's a saying that goes: 'people don't buy what you do, they buy why you do it'.

BAEBOX is a monthly subscription box for growing up girls founded by Rosie Shelley, mum to a 13 year old daughter. It's a family-run business based in Surrey. 

And here's the why:

The overall mission of the company is to make a positive difference in the lives of girls at a vulnerable age, helping them to grow up, but not too fast. 

The pre-teen and teen years can be a challenging time when girls start comparing themselves to others and questioning their value and place in their world. 

It’s a time of change and uncertainty. It’s also the time they are bombarded with marketing messages to look a certain way, to maintain a certain weight, to be perfect.

The tagline of BAEBOX is 'awesome as you are'.  We include positive and uplifting messages to reinforce the message to this age group that they are fabulous and special and valued individuals, just as they are.

It's a colourful box with a powerful message designed to give girls a regular boost and make a difference at a time when it really matters. 

To get in touch, email hello@baebox.co.uk